Advertise

• “Leaders of Our Faith” is an excellent opportunity to showcase your products and services to the faith community.

• Gives you access to the most influential leaders and the decision makers in the faith community and the thousands of congregants they lead.

• A portion of the proceeds of this publication will go to support programs of our community enhancement partners.*

The faith community is an effective means to reach specified cultural segments

Black Buying Power:

$744 Billion (2006)

$1 Trillion (2010)

Black U.S. Population:

38.3 million

Top Five Expenditures:

• Housing $121.6 bil.

• Food $59.2 bil.

• Cars/Trucks $32.1 bil.

• Clothing $27.7 bil.

• Health Care $17.8 bil.

Hispanic Buying Power

2005 - $736 Billion

2007 - $856 Billion

Where Blacks Spend More

• telephone services

• public utilities

• children’s apparel

• footwear

• groceries

Where Hispanics Spend More

• groceries

• phone services

• major appliances

• furniture

• children’s clothing

• footware

Source: Target Market News

and Georgia Business &

Economic Conditions

(Volume 65, Number 3)

Let us assist you

Why Support This Project

Statistics About The Faith Community

Faith plays an important role in the lives of millions of people across the country. Savvy marketers realize that the faith community is a large portion of their general market and can be targeted and effectively reached through faith-based publications. This audience is comprised of families who own homes, work, bank, shop, own businesses and serve their communities while they embrace and celebrate their faith.

Faith and Americans

47% of American adults attend church in a typical weekend, not including a special event such as a wedding or a funeral.

– Barna Group

Sales of Faith-based Books & Products

According to a Baylor University report, nearly 12 percent of Americans spend more than $50 a month on religious products. A third of them made those purchases at a local Christian bookstore.

– USA Today

Church bookstores are the “fastest-growing portion of the book selling industry.”

– The Church Bookstore Network

An estimated 5,000 churches in the United States are now retailing books.

– Church Bookstore Magazine

Over 70% of Leaders of Our Faith books will be sold directly to the church congregations of featured leaders at books signings held at the local church bookstores. 10% will be sold online at leadersofourfaith.com and Amazon.com, 10% at local, regional and national book chains like Barnes & Noble, and 5% at special events and major church conferences.

Faith and Cultural Diversity

Though Leaders of our Faith is not culturally specific in the leaders featured, many of the leaders who will participate will be minorities namely African Americans and Hispanics. Over 50% of the readers and consumers of this book will be minorities.

• 20 million (52%) African Americans attend religious services regularly and are the ethnic group most likely to have attended a religious service in the past week, followed by whites (49%), Hispanics (41%), and Asians (29%).

– Barna Group 2006

• By 2010, the buying power of African Americans will grow to $1 trillion, a 222% increase over 21 years. African-American and the Hispanic consumer markets already are larger than the entire economies (GDP measured in US dollars) of all but nine countries in the world. By 2010, it is very likely that the buying power of African Americans and Hispanics will exceed the GDP of Canada—which is the ninth largest economy in the world.

– Georgia Business and Economic

Conditions (Volume 65 Number 3)

Since church services are a historically predictable and consistently regular gathering place for over half of the African Americans, “Leaders of Our Faith” provides a focused market for you to reach the African American audience.